ZTE Announces Device Lineup and Plans for IFA 2015


26 August 2015, Shanghai – ZTE, a leading global mobile device maker, today announced its device lineup and plans for the upcoming IFA 2015 consumer electronics show in Berlin, Germany. From 04 to 09 September, ZTE will be showcasing the latest products that represent the company’s new, simplified core global product portfolio – Axon, Blade, Spro and nubia.

Spro 2 - 2 ZTE Device

“We are very excited to attend IFA this year, where we will be showcasing devices from the four product lines that we will be focusing on globally,” said Adam Zeng, CEO, ZTE Mobile Device. “This renewed focus shows our global commitment to product longevity and will see us rollout more products from our four core product lines across markets worldwide.”

ZTE Blade V6 Mobile Handset

The star products on display at ZTE’s booth will include the international version of the Axon phone – ZTE’s first ever global flagship and most premium smartphone to date, and the Blade V6 – the thinnest device in ZTE’s affordable premium Blade series. Alongside these devices, ZTE will also be showcasing its innovative Spro 2 Smart Projector and smartphones from its nubia sub-brand.

Prior to the show, ZTE will host an invite-only press breakfast where guest speaker Ed Kashi will discuss the future of mobile photography through the eyes of a professional photographer. Joining him will be senior representatives from ZTE, who will announce updates on ZTE’s strategy for Europe and its core global product lines.

As part of its ongoing effort to build up its consumer brand image in Europe and better engage with consumers in the region, ZTE will be partnering with popular musical artists from Germany to hold a ‘ZTE Fun Day’ on 06 September. The ZTE Fun Day will include performances at ZTE’s booth and social media activity from renowned dancehall, hip-hop and reggae group – Culcha Candela, and singer-songwriter – Albert N’Sanda.

ZTE’s booth at IFA 2015 can be found at Hall 25, Stand 105 at the Berlin ExpoCenter City.

ZTE Fun Day schedule:

Sunday 06 September

12:00 – 12:20 Albert N’Sanda performance
13:00 – 13:20 Albert N’Sanda performance
15:00 – 15:30 Culcha Candela performance
15:30 – 16:10 Culcha Candela signing and photo session
17:00 – 17:20 Albert N’Sanda performance

About ZTE Mobile Device
ZTE Mobile Device is a division of ZTE Corporation, a global telecommunications equipment, networks and mobile devices company headquartered in Shenzhen, China. ZTE is a publicly traded company listed on the Hong Kong and Shenzhen stock exchanges.

ZTE is one of the global leaders in the mobile handset manufacturing industry in the world, offering a complete range of mobile devices, including mobile phones, tablets, mobile broadband modems and hotspots and family desktop integration terminals.

ZTE has strategic partnerships with 47 of the world’s top 50 carriers. ZTE is also the only company globally that has been ranked inside the Top-3 by WIPO (World Intellectual Property Organization) for the past 5 years (2010-2014) for patent filings. For more information, please visit: www.ztedevice.com

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